If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you?
So, you’ve invested more money in sales training recently and still only see marginal improvement, or maybe even no discernable changes whatsoever. New sales hires come through the onboarding program, but somehow the majority wash out or turnover within the first six months. This has always been a very dangerous and expensive game to play.
There has to be a better way.
Within the past 18 months, your strategy might have been to refocus the training initiatives around remote or virtual selling. As outside sellers became inside sellers, the transition should have been easy enough. I mean really, all we had to do was give them some quick lessons on how to engage, and follow the sales process during a virtual sales call, not unlike what they did when they were visiting customers and meeting new prospects in person. Simple stuff, right?
There must be a more productive approach.
Well, if our new hire onboarding program isn’t accelerating sales success, and our approach to retraining our existing sales force the nuances of selling virtually hasn’t yielded the results we are looking for yet, surely the answer can be found in technology. Let’s evaluate our tech stack, invest in the newest, latest, and greatest apps and tools that will help us transform maybe even automate the way we sell while taking some pressure of the sales organization.
There has to be an app for this.
Not sure if this idea will work for you or your team, but if you will give this blog just a little bit longer of a read, this may just be something that you can tap into to achieve the results you have been striving for. Even if you are already exceeding your numbers, you may want to consider the following recommendation to ensure future success as well.
If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you? The answer is yes, I’ll help you with the tough ones.
We build better businesses when we build better people. We build better sales organizations by building better salespeople. So instead of taking an extremely bright college graduate and destroying what otherwise would have been a bright and stellar sales career by introducing them to a sales process that won’t make much sense immediately, make the investment in the person first to make sure they are prepared for adversity, rejection, objections, change, and pressure of working towards quota attainment. Instead of trying to teach even your most seasoned and successful salespeople how to sell remotely or virtually, try equipping them mentally and emotionally with ways to handle the changing sales landscape.
They have the relationships. They know the products, services, and solutions better than anyone. But a change has happened, being tech-savvy and data-driven are now vital to sales success. If this is new to them, shoving it down their throat is not the answer. And I am not talking about coddling them either. What I am recommending is finding the best personal and professional development program that you can that will prepare the new hire, the seasoned professional, and everyone in between work in the most productive mindset possible.
This is your game changer that the competition will miss as they continue cycling through sales process training first.
Now you may be thinking that no one ever did this for you. No, you had to learn the hard way. You cold-called your way through your early career and have the bloody noses, worn out soles on your shoes, and the bumps and bruises that came with going through the sales school of hard knocks. If you could do it, today’s salespeople can and should do it too.
“What got you here won’t get you there.”– Marshall Goldsmith
If a performance development change is needed in your sales organization, you can try researching sales training providers, or maybe call one of them that you had worked with in the past to deliver some sales process training. Or, you could take the time to write a lengthy RFP, invite training providers to participate, assemble a committee to review the responses, invite three or four companies to present their content and facilitators, short list that down to two companies, invite your team back together to select the winner, negotiate and execute the agreement, and then after several months have passed, and the team that needed the most training has turned over again, you can deliver a program that is no longer relevant, if it was ever even really relevant at all.
Or… you could choose the best sales development program that is not really classified as a “sales training” program at all. You could choose to work with a partner to implement a program that has the potential to develop everyone in your organization, and I mean everyone from leadership on down the line. It should be a program that focuses on the people, the most important asset within your company. The content should focus on:
- Building a Healthy Self Image
- Developing and Maintaining a Positive Attitude
- How to Build Winning Relationships at Home and at Work
- Goal Setting and Achievement (Perhaps you can call this Quota Setting and Achievement)
- Creating an Atmosphere and Culture of Hope
Hope? Did he just say hope? Hope is not a strategy. You almost had me, right up until that last bullet point. I mean hope, really?
Yes, hope, I said it for real. Every single person in your organization has hope for something, good family relations, friends, a good social life, to earn a solid income, to be reasonably prosperous, a healthy and happy retirement, happy and healthy children and grandchildren, to go on vacation, to become debt free, etc., you get the point. And yes, everything here requires a strategy too, but when hope is born, potential becomes limitless, dreams can become realities, and sales quotas are crushed.
“Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.”– Zig Ziglar
Hope fuels passion, passion drives purpose, purpose ignites performance, and inspired performance leads to results. We all have hope, and we all want results. It’s really that simple. If you want to build a better team, a better business, a better school, a better community, a better home, work on building the people and watch as the results you achieve are far greater than you have ever imagined possible.
You may have had the perfect meal recently, accompanied by a perfect bottle of wine. Maybe you had a perfect tee shot, driving it dead center in the middle of the fairway. Or maybe you had the perfect start of your day with time spent reading, exercising, and a healthy breakfast. But have you ever met a perfect person?
I don’t mean the perfect person for you; many have met their soulmate in life. And I don’t mean the perfect person to help you out when you needed it, like the perfect friend.
What I am asking is, have you ever met a perfect person?
A person who is perfect in every way. There is not a blemish to be found on them or in them. They are never wrong. They have never made a mistake. They have never had a bad day or created a bad experience for anyone. They practically walk on water. Oh, well there was that one perfect guy who walked on water. But since then, who?
Like me, who is far from perfect, I am sure you have met a few folks along the way who believe that they are perfect in every way. When they are wrong, it’s usually someone else’s fault. When they are right, they are really right. And they usually prefer to keep company with friends who they believe are less than perfect, just to maintain an air of superiority. Believe it or not, some of those perfect people who are without fault even judge the rest of us at times.
Before we completely turn the page and allow last week’s Thanksgiving holiday to pass us by, I wanted to take a moment to thank every one of you who have done your very best to truly focus on what you have been most grateful for this past year.
You may not think it matters, but I can assure you that your sense of gratitude and appreciation never goes unnoticed.
And as we roll into the new year, I firmly believe that it is our gratitude and appreciation for the three C’s that may still be ahead of us —
Challenges, Chaos, and Confusion —
That will make the difference. I know that these don’t sound like “Winning Words,” but they are, and let me explain and why I see them as game-changers.
If we had to list all the challenges or difficulties that we have witnessed or that we are experiencing personally, we would have a very lengthy list. Collectively the list would seem insurmountable. So why would I intimate that a challenge is something we should be grateful for? It’s because in every challenge we see someone who emerges and goes out of their way to help someone else. We see people sharing God’s love, pursuing God’s will, doing God’s work, and doing it for all of God’s people…
One question that I seem to be getting more of these days is around motivation. Not only are people asking how to get motivated, but they are also asking how they can stay motivated.
People often say that motivation doesn’t really last. Well, neither does bathing, that’s why we recommend it daily. – Zig Ziglar
Ziglar certainly knew a lot about how to motivate us and more importantly how to keep us motivated. And he would also be the first one to remind us that motivation is temporary unless it is coupled with action. It is one thing to be motivated about setting a goal or getting inspired by the thought of a new project, and it is something completely different in taking the actions necessary to achieve our goals or complete our projects.
Sometimes we can use a motivated mindset as the spark that leads us to take the actions necessary for our productivity or success.
For some of us, this is how we are wired. When we are feeling good and life is better than good, finding sources of motivation is easy, our creativity is inspired, we are filled with hope, and we end up crushing our tasks and to-do lists. When we are feeling motivated, we may exercise a little longer and push a little harder.
When we are feeling motivated, we may make better choices in what we do, what we eat, and how we treat our bodies.
But what happens when we aren’t feeling so good, or when life isn’t going quite the way we want it to be going? What happens when we really don’t feel like exercising, going to work, or staying on our eating plan?
In the words of Forrest Gump:
My mom always said that life is like a box of chocolates. You never know what you’re gonna get.”
The one thing that separates a good movie or mystery from a great movie or mystery is the element of suspense and surprise. As each story plays out, what will happen next will keep us on the edge of our seats, perhaps shock or scare us, make us laugh, and hopefully astonish us in a good way.
It’s when what happens next is completely expected that leaves us feeling a bit disappointed.
I find that most of us who really enjoy mysteries and thrillers look forward to the unexpected outcome, and the twists and turns of a book, television series, movie, game, or competition of any kind. It’s when we already can predict or even see what happens next that we lose interest.
If 2020 has taught us anything, it is to expect the unexpected. And although there are many of us who really enjoy a great mystery, there are many more of us who need to know the plot, the players, the situation, and an ending that they had already figured out, or probably at least anticipated. Previously, we might have known the camp that we fell into; those who love a good mystery or those who really need to know what’s happening next.
However, this year has given us all a reason to try and get ahead of what happens next, wanting to know what we should expect and when we should expect it…
Proactive or reactive. I did or did not. I can or cannot. I will or will not. When we look at those statements quickly, which words resonate with us personally? What I typically see is that people who connect with the words proactive, I did, I can, and I will tend to be more action-oriented and results-focused.
There is no right or wrong answer here.
Those of us who may have felt more comfortable with the words reactive, I did not, I cannot, and I will not, are sometimes less action-oriented and not as worried about the results. Some of us in this group are comfortable letting others take the actions necessary to achieve the results we are seeking.
One of the best lessons that I have learned that has impacted my personal life and my career has been to understand the difference between “will” and “skill.” In most cases, a skill can be something we acquire over time. Yet no matter how proficient we become at a certain skill, if we do not have the will to actually use the skill, we will always come up short when it comes to the achievement of our goals and dreams. Action orientation begins with the will…
There are certainly plenty of reasons for us to want 2020 to be a distant memory. The pandemic, the heartache of lives lost, the impact it had on our family and friends who suffered and recovered, and the economic burden and stress the pandemic created for so many individuals and businesses.
Layer on top of the pandemic the social unrest gripping our country, a very heated and contentious election year, one of the busiest hurricane seasons on record that left a wake of devastation, and hundreds of wildfires that burned out of control bringing more death and destruction.
It’s no wonder why many are hoping Jan. 1, 2021, gets here sooner rather than later.
There were some very real and horrific events that took place this year. The losses, hurt, damage, chaos, and confusion. Each one has been unnerving and unsettling, to say the least. And as with any event or season of life, the hope is that we will take something away from the experiences, even the pain. That we will learn from the failures and the mistakes that we made along the way. That we will not only learn, but that we will make the changes and adjustments that will bring lasting change, greater opportunities, a sense of calm, healing and hope, and a kinder society.
As I was taking a drive this past weekend, I heard Billy Joel’s song, “This is the Time.” As I reflected on the song lyrics, I thought, “Why is this the time to remember?”
Then my thinking shifted.
There is a guiding principle that I am sure many of you are familiar with and may have put into practice in your daily communications. It’s the principle that Stephen Covey shared in his bestselling book “7 Habits of Highly Effective People,” “Seek first to understand, and then to be understood.”
This is a terrific concept that sounds awesome, and one that could easily add value to the conversations we are having and to the relationships we are building. If this is true, why isn’t this something that we practice more often?
Is it because we want to be the one doing most of the talking?
Is it because we are so convicted in our belief or position on a particular subject that we don’t want to give voice to a different way of thinking?
Whether we find ourselves setting the pace for the race, or just trying to keep the pace, we should always find time to give our mind and body a little rest.
Some of you have shared that these past several months have given you a chance to slow down, get back into forgotten hobbies, or start new ones.
Spending more quality time with friends and family.
And others have shared that they have never been busier and that their mental stress and physical fatigue have never been higher with little or no time to take a breather.
In a bigger, faster, harder, go go go, world, sometimes we get so wrapped up in trying to keep up, we forget to take care of ourselves along the way. We schedule more meetings or calls than we can fit into our day.
We squeeze more work into our already jam-packed weekends and try and justify it by saying that it “needs” to get done. Or we try and fool ourselves into believing that we are the only ones who can do it, denying our mind and body the rest we need to perform at our best.
Are you currently working with someone who you admire and respect as a leader? Have they been able to provide guidance to you and your organization as they navigate change and work hard to keep up with the rush and crush of challenges and opportunities? What traits stand out to you?
Over the course of my career, I have been blessed to work with great leadership. Some of the leaders were managers, chief executive officers, or business owners, all of who provided terrific insights and contributed wisdom that furthered my own leadership journey. Other leaders were part of business groups, mentoring, and coaching relationships and some were, and are, close friends.
Through my experiences and through these relationships, here’s one of the lessons that I learned and have shared with people who have been a part of the teams I have personally led. It’s something that was demonstrated to me by some of the most influential managers and leaders I had the privilege of working with. It’s the idea of providing people with information that they can put to use immediately to help solve a problem, increase performance, and improve productivity. Not information overload, or simply theory, but actionable guidance that slowly builds the strengths and capabilities of individuals over a sustained period of time as they practice and apply the guidance given.