Proactive or reactive. I did or did not. I can or cannot. I will or will not. When we look at those statements quickly, which words resonate with us personally? What I typically see is that people who connect with the words proactive, I did, I can, and I will tend to be more action-oriented and results-focused.
There is no right or wrong answer here.
Those of us who may have felt more comfortable with the words reactive, I did not, I cannot, and I will not, are sometimes less action-oriented and not as worried about the results. Some of us in this group are comfortable letting others take the actions necessary to achieve the results we are seeking.
One of the best lessons that I have learned that has impacted my personal life and my career has been to understand the difference between “will” and “skill.” In most cases, a skill can be something we acquire over time. Yet no matter how proficient we become at a certain skill, if we do not have the will to actually use the skill, we will always come up short when it comes to the achievement of our goals and dreams. Action orientation begins with the will…
There are certainly plenty of reasons for us to want 2020 to be a distant memory. The pandemic, the heartache of lives lost, the impact it had on our family and friends who suffered and recovered, and the economic burden and stress the pandemic created for so many individuals and businesses.
Layer on top of the pandemic the social unrest gripping our country, a very heated and contentious election year, one of the busiest hurricane seasons on record that left a wake of devastation, and hundreds of wildfires that burned out of control bringing more death and destruction.
It’s no wonder why many are hoping Jan. 1, 2021, gets here sooner rather than later.
There were some very real and horrific events that took place this year. The losses, hurt, damage, chaos, and confusion. Each one has been unnerving and unsettling, to say the least. And as with any event or season of life, the hope is that we will take something away from the experiences, even the pain. That we will learn from the failures and the mistakes that we made along the way. That we will not only learn, but that we will make the changes and adjustments that will bring lasting change, greater opportunities, a sense of calm, healing and hope, and a kinder society.
As I was taking a drive this past weekend, I heard Billy Joel’s song, “This is the Time.” As I reflected on the song lyrics, I thought, “Why is this the time to remember?”
Then my thinking shifted.
The good news is your customers and prospects are still buying! The other good news is that we also understand why they don’t buy. In recent research and conversations with our Tramazing partners, prospects, and customers, we have identified five common reasons why they don’t buy.
If you like this graphic, you can download it here: 5 Common Reasons Why Buyers Don’t Buy