If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you?
So, you’ve invested more money in sales training recently and still only see marginal improvement, or maybe even no discernable changes whatsoever. New sales hires come through the onboarding program, but somehow the majority wash out or turnover within the first six months. This has always been a very dangerous and expensive game to play.
There has to be a better way.
Within the past 18 months, your strategy might have been to refocus the training initiatives around remote or virtual selling. As outside sellers became inside sellers, the transition should have been easy enough. I mean really, all we had to do was give them some quick lessons on how to engage, and follow the sales process during a virtual sales call, not unlike what they did when they were visiting customers and meeting new prospects in person. Simple stuff, right?
There must be a more productive approach.
Well, if our new hire onboarding program isn’t accelerating sales success, and our approach to retraining our existing sales force the nuances of selling virtually hasn’t yielded the results we are looking for yet, surely the answer can be found in technology. Let’s evaluate our tech stack, invest in the newest, latest, and greatest apps and tools that will help us transform maybe even automate the way we sell while taking some pressure of the sales organization.
There has to be an app for this.
Not sure if this idea will work for you or your team, but if you will give this blog just a little bit longer of a read, this may just be something that you can tap into to achieve the results you have been striving for. Even if you are already exceeding your numbers, you may want to consider the following recommendation to ensure future success as well.
If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you? The answer is yes, I’ll help you with the tough ones.
We build better businesses when we build better people. We build better sales organizations by building better salespeople. So instead of taking an extremely bright college graduate and destroying what otherwise would have been a bright and stellar sales career by introducing them to a sales process that won’t make much sense immediately, make the investment in the person first to make sure they are prepared for adversity, rejection, objections, change, and pressure of working towards quota attainment. Instead of trying to teach even your most seasoned and successful salespeople how to sell remotely or virtually, try equipping them mentally and emotionally with ways to handle the changing sales landscape.
They have the relationships. They know the products, services, and solutions better than anyone. But a change has happened, being tech-savvy and data-driven are now vital to sales success. If this is new to them, shoving it down their throat is not the answer. And I am not talking about coddling them either. What I am recommending is finding the best personal and professional development program that you can that will prepare the new hire, the seasoned professional, and everyone in between work in the most productive mindset possible.
This is your game changer that the competition will miss as they continue cycling through sales process training first.
Now you may be thinking that no one ever did this for you. No, you had to learn the hard way. You cold-called your way through your early career and have the bloody noses, worn out soles on your shoes, and the bumps and bruises that came with going through the sales school of hard knocks. If you could do it, today’s salespeople can and should do it too.
“What got you here won’t get you there.”– Marshall Goldsmith
If a performance development change is needed in your sales organization, you can try researching sales training providers, or maybe call one of them that you had worked with in the past to deliver some sales process training. Or, you could take the time to write a lengthy RFP, invite training providers to participate, assemble a committee to review the responses, invite three or four companies to present their content and facilitators, short list that down to two companies, invite your team back together to select the winner, negotiate and execute the agreement, and then after several months have passed, and the team that needed the most training has turned over again, you can deliver a program that is no longer relevant, if it was ever even really relevant at all.
Or… you could choose the best sales development program that is not really classified as a “sales training” program at all. You could choose to work with a partner to implement a program that has the potential to develop everyone in your organization, and I mean everyone from leadership on down the line. It should be a program that focuses on the people, the most important asset within your company. The content should focus on:
- Building a Healthy Self Image
- Developing and Maintaining a Positive Attitude
- How to Build Winning Relationships at Home and at Work
- Goal Setting and Achievement (Perhaps you can call this Quota Setting and Achievement)
- Creating an Atmosphere and Culture of Hope
Hope? Did he just say hope? Hope is not a strategy. You almost had me, right up until that last bullet point. I mean hope, really?
Yes, hope, I said it for real. Every single person in your organization has hope for something, good family relations, friends, a good social life, to earn a solid income, to be reasonably prosperous, a healthy and happy retirement, happy and healthy children and grandchildren, to go on vacation, to become debt free, etc., you get the point. And yes, everything here requires a strategy too, but when hope is born, potential becomes limitless, dreams can become realities, and sales quotas are crushed.
“Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.”– Zig Ziglar
Hope fuels passion, passion drives purpose, purpose ignites performance, and inspired performance leads to results. We all have hope, and we all want results. It’s really that simple. If you want to build a better team, a better business, a better school, a better community, a better home, work on building the people and watch as the results you achieve are far greater than you have ever imagined possible.
“I pray to be like the ocean, with soft currents, maybe waves at times. More and more, I want the consistency rather than the highs and lows.”Drew Barrymore
There have been some very famous people who have provided us with quotes about consistency. Some will argue that consistency will compromise creativity, while others believe that consistency plays a vital role in the achievement of success for individuals and teams alike.
For those seeking a little more peace and normalcy, it would be nice to experience the soft currents of the ocean. This is in direct opposition to the desire for constant turbulent seas and thunderous crashing of the waves. And with the ever-present tumult of life coming at us from every direction, like Drew Barrymore, I believe more and more of us are in search of consistency as opposed to the extreme and often volatile highs and lows.
Trying to keep pace in an often chaotic race can be exhausting as we often hear contradictory statements and see inconsistent actions from those in a leadership role or position of trust. As we try and make sense of what we hear and see, what to do and how to do it, or what we can do and what we can’t do, it all leaves us longing for some level of consistency in the messaging we receive…
You may have had the perfect meal recently, accompanied by a perfect bottle of wine. Maybe you had a perfect tee shot, driving it dead center in the middle of the fairway. Or maybe you had the perfect start of your day with time spent reading, exercising, and a healthy breakfast. But have you ever met a perfect person?
I don’t mean the perfect person for you; many have met their soulmate in life. And I don’t mean the perfect person to help you out when you needed it, like the perfect friend.
What I am asking is, have you ever met a perfect person?
A person who is perfect in every way. There is not a blemish to be found on them or in them. They are never wrong. They have never made a mistake. They have never had a bad day or created a bad experience for anyone. They practically walk on water. Oh, well there was that one perfect guy who walked on water. But since then, who?
Like me, who is far from perfect, I am sure you have met a few folks along the way who believe that they are perfect in every way. When they are wrong, it’s usually someone else’s fault. When they are right, they are really right. And they usually prefer to keep company with friends who they believe are less than perfect, just to maintain an air of superiority. Believe it or not, some of those perfect people who are without fault even judge the rest of us at times.
Here we are, four weeks out from ringing in another New Year. Many of us can’t wait to put 2020 in the rearview mirror. These last 11 months are difficult to describe in one word, it’s even hard to describe them in just a few words without finding something negative, sad, or troubling to say, so yes, the rearview mirror analogy could be an excellent way to try and put it all behind us.
However, it’s only a good strategy if we make sure that we can shift our focus on what is in front of us, not only on what’s behind us.
“See, when you drive home today, you’ve got a big windshield on the front of your car. And you’ve got a little bitty rearview mirror. And the reason the windshield is so large and the rearview mirror is so small is because what’s happened in your past is not near as important as what’s in your future.” – Joel Osteen
Success is a funny thing as we can see others succeeding where we feel like we have not.
Whatever they touch turns to gold. They simply have a knack for being successful at whatever they endeavor to do. Even in a difficult COVID year, they were still able to meet with success. What’s the difference? The difference is in the way we see ourselves…
Before we completely turn the page and allow last week’s Thanksgiving holiday to pass us by, I wanted to take a moment to thank every one of you who have done your very best to truly focus on what you have been most grateful for this past year.
You may not think it matters, but I can assure you that your sense of gratitude and appreciation never goes unnoticed.
And as we roll into the new year, I firmly believe that it is our gratitude and appreciation for the three C’s that may still be ahead of us —
Challenges, Chaos, and Confusion —
That will make the difference. I know that these don’t sound like “Winning Words,” but they are, and let me explain and why I see them as game-changers.
If we had to list all the challenges or difficulties that we have witnessed or that we are experiencing personally, we would have a very lengthy list. Collectively the list would seem insurmountable. So why would I intimate that a challenge is something we should be grateful for? It’s because in every challenge we see someone who emerges and goes out of their way to help someone else. We see people sharing God’s love, pursuing God’s will, doing God’s work, and doing it for all of God’s people…
Sometimes it is the current or the wave that gets all the attention, but maybe we can first begin by talking about the pebble and the ripple, and even our own role as either one in the creation of those rippling waters, currents, and waves.
As we do, there are a few things about being the pebble or the ripple that we should keep in mind.
The first is that there are times where we can be both, making our initial splash or point, and then doing our best to perpetuate a shared feeling or message.
The second thing to consider is that both the pebble and the ripple can either be positively charged or negatively driven.
And lastly, most times the pebbles that generate the biggest ripples are the same ones that carry the message the farthest and have the greatest impact.
Some throw pebbles of negativity, trying to do as much damage to the calm of the water as possible without a care for the lingering effect those ripples may have on anything or anyone in their path. Others cast pebbles with a clear sense of purpose and desired outcome…
In the words of Forrest Gump:
My mom always said that life is like a box of chocolates. You never know what you’re gonna get.”
The one thing that separates a good movie or mystery from a great movie or mystery is the element of suspense and surprise. As each story plays out, what will happen next will keep us on the edge of our seats, perhaps shock or scare us, make us laugh, and hopefully astonish us in a good way.
It’s when what happens next is completely expected that leaves us feeling a bit disappointed.
I find that most of us who really enjoy mysteries and thrillers look forward to the unexpected outcome, and the twists and turns of a book, television series, movie, game, or competition of any kind. It’s when we already can predict or even see what happens next that we lose interest.
If 2020 has taught us anything, it is to expect the unexpected. And although there are many of us who really enjoy a great mystery, there are many more of us who need to know the plot, the players, the situation, and an ending that they had already figured out, or probably at least anticipated. Previously, we might have known the camp that we fell into; those who love a good mystery or those who really need to know what’s happening next.
However, this year has given us all a reason to try and get ahead of what happens next, wanting to know what we should expect and when we should expect it…
… where hope begins.
Over the last 12 years, I have now written 600 published columns. Additionally, I have posted thousands of messages through social media and have been on podcasts, radio interviews, and have appeared as a keynote speaker numerous times here in the states as well as around the globe.
I continue to be humbled by these opportunities to connect with you.
So first, let me say thank you to all of you who send me emails and messages, I sincerely appreciate you all and love our exchanges. Happily, most of our exchanges are extremely positive, after all the column is called “Winning Words.” There is a percentage of our readers who love to challenge me on a thought or an idea that I had shared, and in most cases, it is a very healthy and engaging dialogue. And then there are a few people who try and provoke an argument, all I can say is that sometimes we just have a difference of opinion.
So here in column number 600, I wanted to answer a couple of questions, and sometimes concerns, that I have received from our community. I am often asked why I have not taken a stance or a position on a sensitive topic. Some even suggesting that my silence must clearly define how I really feel or intimating that I have always stayed right down the middle, not choosing sides so that I do not offend anyone. And a part of this is very true as my goal is never to offend anyone but to encourage everyone.
Proactive or reactive. I did or did not. I can or cannot. I will or will not. When we look at those statements quickly, which words resonate with us personally? What I typically see is that people who connect with the words proactive, I did, I can, and I will tend to be more action-oriented and results-focused.
There is no right or wrong answer here.
Those of us who may have felt more comfortable with the words reactive, I did not, I cannot, and I will not, are sometimes less action-oriented and not as worried about the results. Some of us in this group are comfortable letting others take the actions necessary to achieve the results we are seeking.
One of the best lessons that I have learned that has impacted my personal life and my career has been to understand the difference between “will” and “skill.” In most cases, a skill can be something we acquire over time. Yet no matter how proficient we become at a certain skill, if we do not have the will to actually use the skill, we will always come up short when it comes to the achievement of our goals and dreams. Action orientation begins with the will…
There is a guiding principle that I am sure many of you are familiar with and may have put into practice in your daily communications. It’s the principle that Stephen Covey shared in his bestselling book “7 Habits of Highly Effective People,” “Seek first to understand, and then to be understood.”
This is a terrific concept that sounds awesome, and one that could easily add value to the conversations we are having and to the relationships we are building. If this is true, why isn’t this something that we practice more often?
Is it because we want to be the one doing most of the talking?
Is it because we are so convicted in our belief or position on a particular subject that we don’t want to give voice to a different way of thinking?