There is a popular statement among business professionals, owners, and salespeople, and it is based on the book by Rick Page titled “Hope is Not a Strategy.” In this context, hoping to grow our business or hoping that we will make a sale without a solid strategic and tactical plan is true.

Hope is not a strategy.

However, there are times where hope is the absolute best strategy and approach. The business owner without hope to better serve their customers or community will settle for the low-hanging fruit and more than likely accept mediocrity from themselves, their employees, and the products or services they provide. The salesperson who only focuses on making a deal, with no focus on developing winning relationships is likely operating without the proper context of hope. Hope in business and in selling eliminates a “One and Done” or “One Hit Wonder” mentality.

Conversely, the business owner, the salesperson, and each one of us who has hope, works with hope, and lives with hope, is more likely to move from the simple practice of “hoping” and into the planning, doing, and achievement required to reach our dreams and goals. Hope drives change. Hope adds the “will” to our “skill.” Hope powered by encouragement creates a completely different mindset…

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One question that I seem to be getting more of these days is around motivation. Not only are people asking how to get motivated, but they are also asking how they can stay motivated.

People often say that motivation doesn’t really last. Well, neither does bathing, that’s why we recommend it daily. – Zig Ziglar

Ziglar certainly knew a lot about how to motivate us and more importantly how to keep us motivated. And he would also be the first one to remind us that motivation is temporary unless it is coupled with action. It is one thing to be motivated about setting a goal or getting inspired by the thought of a new project, and it is something completely different in taking the actions necessary to achieve our goals or complete our projects.

Sometimes we can use a motivated mindset as the spark that leads us to take the actions necessary for our productivity or success.

For some of us, this is how we are wired. When we are feeling good and life is better than good, finding sources of motivation is easy, our creativity is inspired, we are filled with hope, and we end up crushing our tasks and to-do lists. When we are feeling motivated, we may exercise a little longer and push a little harder.

When we are feeling motivated, we may make better choices in what we do, what we eat, and how we treat our bodies.

But what happens when we aren’t feeling so good, or when life isn’t going quite the way we want it to be going? What happens when we really don’t feel like exercising, going to work, or staying on our eating plan?

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