The business operates seven days a week in the summer months. Some days are busier than others, with customers waiting in line. Most wait patiently while others, well … not so much.
Inventories can run low and sometimes be out of stock. The point-of-sale system is usually working properly, but sometimes it needs a little troubleshooting. Not to mention the cleaning, maintenance and routine chores that must be tended to daily that are required to keep the business running properly and ensuring amazing customer service.
Observing this team of overachievers, I was super impressed. They worked well together, smiled while they worked, took a genuine interest in their customers and created a wow experience for everyone they served. Many times, I saw them go above and beyond in the way of customer care. They worked in harmony to get the job done. It was a sense of teamwork rarely displayed in even the best of corporate environments.
As in any business, shifts need to be changed and covered; illnesses happen, family vacations are planned and unexpected events can disrupt even the tightest schedules. The team came up with a system to make sure that all shifts would be covered, and although it came close a few times, they never found themselves short-staffed…
If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you?
So, you’ve invested more money in sales training recently and still only see marginal improvement, or maybe even no discernable changes whatsoever. New sales hires come through the onboarding program, but somehow the majority wash out or turnover within the first six months. This has always been a very dangerous and expensive game to play.
There has to be a better way.
Within the past 18 months, your strategy might have been to refocus the training initiatives around remote or virtual selling. As outside sellers became inside sellers, the transition should have been easy enough. I mean really, all we had to do was give them some quick lessons on how to engage, and follow the sales process during a virtual sales call, not unlike what they did when they were visiting customers and meeting new prospects in person. Simple stuff, right?
There must be a more productive approach.
Well, if our new hire onboarding program isn’t accelerating sales success, and our approach to retraining our existing sales force the nuances of selling virtually hasn’t yielded the results we are looking for yet, surely the answer can be found in technology. Let’s evaluate our tech stack, invest in the newest, latest, and greatest apps and tools that will help us transform maybe even automate the way we sell while taking some pressure of the sales organization.
There has to be an app for this.
Not sure if this idea will work for you or your team, but if you will give this blog just a little bit longer of a read, this may just be something that you can tap into to achieve the results you have been striving for. Even if you are already exceeding your numbers, you may want to consider the following recommendation to ensure future success as well.
If there was a better and faster way to achieve sales results, you would want to know about it, wouldn’t you? The answer is yes, I’ll help you with the tough ones.
We build better businesses when we build better people. We build better sales organizations by building better salespeople. So instead of taking an extremely bright college graduate and destroying what otherwise would have been a bright and stellar sales career by introducing them to a sales process that won’t make much sense immediately, make the investment in the person first to make sure they are prepared for adversity, rejection, objections, change, and pressure of working towards quota attainment. Instead of trying to teach even your most seasoned and successful salespeople how to sell remotely or virtually, try equipping them mentally and emotionally with ways to handle the changing sales landscape.
They have the relationships. They know the products, services, and solutions better than anyone. But a change has happened, being tech-savvy and data-driven are now vital to sales success. If this is new to them, shoving it down their throat is not the answer. And I am not talking about coddling them either. What I am recommending is finding the best personal and professional development program that you can that will prepare the new hire, the seasoned professional, and everyone in between work in the most productive mindset possible.
This is your game changer that the competition will miss as they continue cycling through sales process training first.
Now you may be thinking that no one ever did this for you. No, you had to learn the hard way. You cold-called your way through your early career and have the bloody noses, worn out soles on your shoes, and the bumps and bruises that came with going through the sales school of hard knocks. If you could do it, today’s salespeople can and should do it too.
“What got you here won’t get you there.”– Marshall Goldsmith
If a performance development change is needed in your sales organization, you can try researching sales training providers, or maybe call one of them that you had worked with in the past to deliver some sales process training. Or, you could take the time to write a lengthy RFP, invite training providers to participate, assemble a committee to review the responses, invite three or four companies to present their content and facilitators, short list that down to two companies, invite your team back together to select the winner, negotiate and execute the agreement, and then after several months have passed, and the team that needed the most training has turned over again, you can deliver a program that is no longer relevant, if it was ever even really relevant at all.
Or… you could choose the best sales development program that is not really classified as a “sales training” program at all. You could choose to work with a partner to implement a program that has the potential to develop everyone in your organization, and I mean everyone from leadership on down the line. It should be a program that focuses on the people, the most important asset within your company. The content should focus on:
- Building a Healthy Self Image
- Developing and Maintaining a Positive Attitude
- How to Build Winning Relationships at Home and at Work
- Goal Setting and Achievement (Perhaps you can call this Quota Setting and Achievement)
- Creating an Atmosphere and Culture of Hope
Hope? Did he just say hope? Hope is not a strategy. You almost had me, right up until that last bullet point. I mean hope, really?
Yes, hope, I said it for real. Every single person in your organization has hope for something, good family relations, friends, a good social life, to earn a solid income, to be reasonably prosperous, a healthy and happy retirement, happy and healthy children and grandchildren, to go on vacation, to become debt free, etc., you get the point. And yes, everything here requires a strategy too, but when hope is born, potential becomes limitless, dreams can become realities, and sales quotas are crushed.
“Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.”– Zig Ziglar
Hope fuels passion, passion drives purpose, purpose ignites performance, and inspired performance leads to results. We all have hope, and we all want results. It’s really that simple. If you want to build a better team, a better business, a better school, a better community, a better home, work on building the people and watch as the results you achieve are far greater than you have ever imagined possible.
When it comes to building long-term relationships with clients, it’s very similar to building long-term friendships. In school, children are encouraged to make new friends by talking with others, inviting them to play, and being “nice” to them. In many business situations, clients often become more than clients. They become friends…not necessarily the kind you would invite to non-business gatherings, but people you truly care about and who care about you.
There is a feature in a local newspaper where readers are invited to review their favorite restaurant. The articles are wonderful publicity for the restaurants. One of the key elements I see repeated is that patrons know the names of the owners, hosts and/or servers. And, many of the restaurant workers know something about them as well. They know if the guests prefer coffee or tea with breakfast. They may even remember their favorite meal, asking if they want “the usual.”
Put yourself in the seats of those guests for a moment. How would it make you feel to have your favorites automatically placed before you without having to explain your preferences? It would make you feel at home or as if you’re at the home of a good friend…someone who knows you well and wants you to have what you want. That type of response is the ideal when it comes to serving your clients’ needs and it can be created no matter what your product or service is.
You may think you’re in the business of selling automotive services, home remodeling or repairs, printing services, financial services, tutoring or signage, but you’re not. Even if your products are sold only to other businesses, the business doesn’t make the buying decision. A person does. You are in the people business. Learning to make people feel important and cared about will help you make both the initial sale and long-term sales over the course of your career.
Maybe you sell tires, not breakfast. Even so, you should introduce yourself to each client and give your name. Use your clients’ names in conversation during the sales process. Inquire about the use of the vehicle. Does the client have young children or a teenage driver? If so, safety will be an important issue to discuss with them. Do they have a home where some off-road driving is involved? Or, do they travel for business and need highway tires? All of these answers help you lead them to the best choice for them. Keeping a record of their answers will help you build long-term relationships.
No matter what your business is, every client should receive your best care during the sales process and after. During the initial sale, get them talking and take good notes. Enter the information into your client database. My colleague Harvey Mackay has a long list of details he requires his salespeople to gather about clients over time. This includes not just information required to do business, but a few personal details such as birthdays, whether or not they’re married, children’s names, and whether or not they have pets. That information is used to make contacts and to start conversations with clients after the initial sale.
People like to do business with people who are like them, who demonstrate that they care about them beyond making the sale, and who keep them in mind when something new that might be of interest to them comes along. That type of treatment makes clients feel important. They come to rely on businesses and salespeople they know they can trust to have their needs and interests at heart.
Copyright Tom Hopkins International, Inc.
Here we are, four weeks out from ringing in another New Year. Many of us can’t wait to put 2020 in the rearview mirror. These last 11 months are difficult to describe in one word, it’s even hard to describe them in just a few words without finding something negative, sad, or troubling to say, so yes, the rearview mirror analogy could be an excellent way to try and put it all behind us.
However, it’s only a good strategy if we make sure that we can shift our focus on what is in front of us, not only on what’s behind us.
“See, when you drive home today, you’ve got a big windshield on the front of your car. And you’ve got a little bitty rearview mirror. And the reason the windshield is so large and the rearview mirror is so small is because what’s happened in your past is not near as important as what’s in your future.” – Joel Osteen
Success is a funny thing as we can see others succeeding where we feel like we have not.
Whatever they touch turns to gold. They simply have a knack for being successful at whatever they endeavor to do. Even in a difficult COVID year, they were still able to meet with success. What’s the difference? The difference is in the way we see ourselves…
Before we completely turn the page and allow last week’s Thanksgiving holiday to pass us by, I wanted to take a moment to thank every one of you who have done your very best to truly focus on what you have been most grateful for this past year.
You may not think it matters, but I can assure you that your sense of gratitude and appreciation never goes unnoticed.
And as we roll into the new year, I firmly believe that it is our gratitude and appreciation for the three C’s that may still be ahead of us —
Challenges, Chaos, and Confusion —
That will make the difference. I know that these don’t sound like “Winning Words,” but they are, and let me explain and why I see them as game-changers.
If we had to list all the challenges or difficulties that we have witnessed or that we are experiencing personally, we would have a very lengthy list. Collectively the list would seem insurmountable. So why would I intimate that a challenge is something we should be grateful for? It’s because in every challenge we see someone who emerges and goes out of their way to help someone else. We see people sharing God’s love, pursuing God’s will, doing God’s work, and doing it for all of God’s people…
… where hope begins.
Over the last 12 years, I have now written 600 published columns. Additionally, I have posted thousands of messages through social media and have been on podcasts, radio interviews, and have appeared as a keynote speaker numerous times here in the states as well as around the globe.
I continue to be humbled by these opportunities to connect with you.
So first, let me say thank you to all of you who send me emails and messages, I sincerely appreciate you all and love our exchanges. Happily, most of our exchanges are extremely positive, after all the column is called “Winning Words.” There is a percentage of our readers who love to challenge me on a thought or an idea that I had shared, and in most cases, it is a very healthy and engaging dialogue. And then there are a few people who try and provoke an argument, all I can say is that sometimes we just have a difference of opinion.
So here in column number 600, I wanted to answer a couple of questions, and sometimes concerns, that I have received from our community. I am often asked why I have not taken a stance or a position on a sensitive topic. Some even suggesting that my silence must clearly define how I really feel or intimating that I have always stayed right down the middle, not choosing sides so that I do not offend anyone. And a part of this is very true as my goal is never to offend anyone but to encourage everyone.
Why Sales Training Programs Fail
When there is a perceived need for sales training it usually is driven by someone believing there is a lack of skill or technique in certain areas. Some might believe that parts of the sales organization struggle with the front end of the process, meaning pre-call planning, account planning, preparing, or prospecting. Other companies may argue that their team struggles in the middle part of the sales process such as qualifying and questioning skills or presentation skills. And then there are other sales leaders who believe that their salespeople struggle the most with the end of the process, negotiating, closing, and follow-up. And although there are other skills we could include here such as communication and listening skills, time management or managing the game clock during the sale, account management, etc., and, the above sequencing may be slightly different or the process different from one training company to the next, what gets missed all too often is developing the person.
We cannot train with blinders on and believe there is a quick fix by throwing some skills-based training at our professional sellers, without giving them some of the other important concepts around motivation/attitude, actions/behaviors, and goal setting.
Some of the greatest salespeople we have known or worked with demonstrated strength and highly developed skills in:
- Building a healthy self-image
- Developing and maintaining a positive attitude
- Building winning relationships at home and at work
- Using “Hope” as a tactic and activator
- Setting and achieving goals
This is an example from a Zig Ziglar program, Strategies for Success, that has been updated and modified to meet today’s learner. And it is the type of content and concepts that provide the confidence to seek and achieve selling success. For people who are new to sales, an argument can be made that this type of program should be what they go through first, before entering a professional sales training program. Just imagine how we could accelerate success and reduce turnover if we had our new, or new-to-sales folks achieving greater success earlier in their career.
Best Practice #1: When thinking about a sales training program, do not just focus on skills and techniques. Salespeople have 24-hour lives. We expect a lot from them and sometimes they come to us with a lack of confidence or a poor attitude. Sometimes they come to us not knowing what a successful cookbook is or the behaviors they should be doing as opposed to just focusing on a skill or selling technique.
Best Practice #2: Assigning quota is translated differently for high performing salespeople. High performing salespeople set goals and have behavior plans to achieve those goals. They have playbooks so they know what to do in specific situations. A best practice when speaking with sales teams and to people on our team about performance expectations is to talk in terms of goals, not quotas. A quota is something the company wants them to achieve, a goal becomes personal and that means someone with a goal that is personal will work harder to achieve that goal.
Best Practice #3: Some of the top learning and development organizations look at sales training more holistically. These teams place a high value on all personal and professional development. They equip salespeople and the rest of the organization with skills that will help them achieve their goals in all areas of life. They know that giving people tools, attitudes, and behaviors to deal with change, communication, stress, and selling will help them in so many areas outside of work.
Remember, people buy for their reasons, not ours. That also means that people buy-into something for their reasons and not ours. The same holds true for training. If someone knows where they have a gap, or is assessed to help them find those gaps, they will be more likely to actively participate in the training. And when continuous learning is seen as something the company values, prospective employees will want to come and work with your organization. And when we help them become better in all areas of life, we will build a better business around them too.
Why Sales Training Programs Fail
- How many people are you going to put through the training?
- How many locations will there be?
- How many people in each classroom?
- Are you looking for just one training session for each person with no reinforcement?
- Are you looking for a complete program with follow-on training, coaching, and reinforcement?
- Are you looking for an online-only solution?
- Will customization to your company and industry be required?
There could be other factors that will determine the proper budget, but those are the big ones.