Which Side Are You On?

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.

5:19

As I sat outside enjoying my morning coffee and reading the news, the calm and normalcy of my day was interrupted by several people walking in my direction. They were easy enough to notice, as they were wearing hats showing who they supported, and they had big buttons pinned to their jacket making it very clear whose side they were on. And if that wasn’t enough, they marched down the street shouting at all those who they believed were against them.

Thinking that the commotion would pass, and I could get on with a quiet cup of coffee and some reading time, things only became more interesting. Coming from the opposite direction was another group of people wearing hats and buttons, even carrying flags and pennants that made it clear that they were in complete opposition of the first group.

As I sized up the situation, it became abundantly clear that their paths would collide right in front of me. A few people seated at the other tables on the patio became a little anxious. Some seemed ready to jump in and pick a side. Looking at what both groups represented, I realized that I didn’t support either one. I didn’t have a dog in this hunt, as some might say.

As one group drew closer from my right, I could hear the taunting getting louder. As the other group approached from my left, the name-calling started. It appeared that things were going to get ugly and get ugly fast. Those that were a little anxious made the move back inside the coffee shop. And those customers who just a few minutes earlier were sitting quietly sipping on coffee began getting fired up and moved closer to the oncoming fray. With limited options, I was forced to decide. I secured my coffee with one hand, pocketed my phone with the other, and prepared to escape…

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