The Whispers of Success

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.


This past week I was reminded of something as I once again experienced the intimacy, joy and power found in a whisper.

Although it is just my wife and I who live in our home now, for some reason I paid particular attention to how we were saying goodnight to one another. I noticed that our voices were low as we whispered softly, “Goodnight, I love you.” This caused me to think about how we wake up together as well, another whisper and soft greeting of good morning.

No one else can hear us. Even if we raised our voices, there is no one in the house that could possibly hear what we say. Yet we whisper. It’s not because we are worried about anyone else hearing us, the whisper just seems to intimately connect us as we begin and end each day.

When it comes to effective communication skills, we know that there are several things that we can do to help people hear what we are saying.

We can speak faster, which will have some people paying a little closer attention as they try and keep up. We can speak louder, and that sometimes helps bring others back to a conversation if they have drifted off for a moment. Or we can speak quietly, even whispering, which can help those we are trying to reach lean in more to hear what we are trying to say…

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