Let the Story, our Story, Unfold

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.

16

Do you remember that old saying, “Never judge a book by its cover?” Well, if you are like me, and if you don’t mind admitting just how many times that you made the big mistake of rushing to judgment too soon, we can probably agree that we may have made some poor decisions along the way because we judged someone or something prematurely.

We form opinions based on the way someone looks, the car they drive, the career they have chosen, the house of worship they attend, the friends they keep, and the posts they place on social media. We judge others who drive too fast or too slowly, use their blinker to make a turn that is so far away, or they don’t use a blinker at all. Seems like lately, and all too often, we have become the judge and the jury.

My Uncle Harry used to say something to me each time we talked. He would say,

“Now Michael, just remember that there is never anything so good that it can’t get better. And there isn’t anything so bad that it can’t get worse.”

I must have been a little hard of hearing because as an eternal optimist I only paid attention to the first sentence, “There is never anything so good that it can’t get better.” And I have found that to be one of the character traits of many successful people who have endured hardships, survived bad economies, and found opportunity in the middle of crises.

“Did you ever notice that some people go around looking for the bad like there is some kind of reward for it?”

Zig Ziglar

If we look for the bad, we will find it for sure. If we look for the good, we will find that as well. And as Andrew Carnegie said,

“Sometimes you have to move a ton of dirt to find an ounce of gold.”

Read More >

Other Content You Might Like