It’s All About Perspective

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.

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There is a guiding principle that I am sure many of you are familiar with and may have put into practice in your daily communications. It’s the principle that Stephen Covey shared in his bestselling book “7 Habits of Highly Effective People,” “Seek first to understand, and then to be understood.”

This is a terrific concept that sounds awesome, and one that could easily add value to the conversations we are having and to the relationships we are building. If this is true, why isn’t this something that we practice more often?

Is it because we want to be the one doing most of the talking?

Is it because we are so convicted in our belief or position on a particular subject that we don’t want to give voice to a different way of thinking?

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