How we manage change impacts retention of the best

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.

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Welcome back to part three of this five-part series on “The 5 C’s of Retaining Top Talent.” In week one we discussed the importance of connecting with our team members, and last week we added a discussion around collaboration. Recognizing that everyone on our team, including our top performers, wants to be part of the creative and strategic thinking that will lead to personal and professional success.

Next up is the role of change and how managing change can make or break us when it comes to attracting, hiring, developing, and retaining top performers.

As I prepared for this series, I had time to spend a few hours on my favorite beach. A beach I knew growing up, and a beach I visited often even after moving to Colorado. And as I walked along the shoreline, I thought about how much I have seen the beach change over the years. And although it changes with every storm, wind gust, and tide, it is still the beach.

Superstorm Sandy back in 2012 leveled most of the homes along this stretch of beach. Most of which have been rebuilt, even more beautifully than before. Dredging and relocating sand has also played a role in the protection of the beach from the erosion that comes along with the storms, winds, and tides…

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