Four Keys to Achieving Maximum Results

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.


During a recent webinar I participated in, one of the other guests talked about having a passion for success, a passion for winning, and even a passion for losing. When we succeed and as we win, it becomes very easy to follow the philosophy of “Success begets success,” and “Winning begets winning.”

What about when we lose, or don’t experience the results we are looking for? Is it possible or realistic to have the same level of passion? Does “Losing beget losing?” The answer to both questions is yes.

No one likes to lose, but everyone can learn from losing. And this is where the passion comes in, making it possible for us to see what we could have done better or differently. And when we can tap into our enthusiasm for learning from failing, it becomes much easier to find the passion for losing. Even becoming so passionate about losing that we will try new and different things so that we do not fail again in the same way.

Unfortunately, sometimes losing does beget losing. However, this only happens when we fail to take something away from the loss. If we simply accept defeat and keep doing the same behaviors repeatedly, we will continue to lose.

Now when it comes to maximizing results, there are four qualities that I have seen top performers focus on in their pursuit and achievement of success. These qualities include passion, hope, motivation and action

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