Conviction Cures Complacency

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.


As a big believer in the less-is-more approach, I find three-word statements to be powerful in their meaning, easy to remember, and in most cases impactful when applied. “Less is more,” three simple words that when we put them together, make so much sense while keeping us focused.

Other powerful three-word statements such as “I love you,” “I’ve got you,” “You are forgiven” and “Just do it” are motivating and we immediately get their meaning. We can apply them in appropriate situations, both in our personal lives and in our professional work.

The three-word headline of this column is a subject I have been speaking about lately with customers, groups, and even family and friends. And these three words started resonating with me as conversations with people from all walks of life and types of businesses had similar experiences that were either happening within them personally, witnessed in their company, or as a general complaint or observation about the level of service they were receiving. That word is complacency.

If you haven’t experienced this yet yourself, I encourage you to put it to the test. Are you or those around you, those you work with, or the businesses you frequent just going through the motions? Does it feel any different than when we strived for excellence, pursued new goals, or worked hard to create raving fans and loyal customers in the past?…

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