Bigger, Better, Faster, Higher, Smarter

CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs. Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company's culture, processes, daily sales workflow, and budget.

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Society thrives on one-upmanship. In everything we do, whether we realize it or not, we set a bar. And as we set the bar, more often than not, we try and improve upon whatever it is we are doing.

Sometimes this just happens and we become accidental goal setters. However, there are certain things and times in our life when we become intentional about setting the bar and even raising the bar.

Whatever it is we did, we know that with some extra effort we can do it bigger, better, faster, higher, or farther. If we are a hardwired competitor, we look at what others around us are doing and immediately think the same thing, don’t we? If they can do it, then I am sure I can crush it. Does this happen because we are fascinated with winning or because we are compelled by competition?

Game on. The race is on. The heat is on. Bring it on. These are the things we say or the voice that we hear in our head when we are faced with a challenge, even if the challenge is self-imposed.

Conceivably, there is no competition because the other person, team, or company has no idea that we have become determined, and have set out to not only raise the bar but raise it so high that no one will ever catch us…

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